My name is Molly O’Keefe, and I am a senior at the Savannah College of Art and Design in Savannah, GA. I am majoring in the Business of Beauty and Fragrance, with a minor in Social Strategy and Business Management. I am from southern New Hampshire and have loved beauty since I was a little girl. I even created “Spa Awesomeness” in my bedroom when I was 8 to do makeovers and spa treatments for my family and friends. I enjoy content creation to document my life and show others the products and activities I love. I am an aspiring Beauty Social Strategist, as it combines my love for beauty with marketing. Through my classes at SCAD, I have discovered my passion for the data and analytics side of marketing, and I hope to pursue that career path moving forward.

In May 2024, I started interning at The Pearl Agency, aency. I had the opportunity to intern there for six months, learning about various aspects of the agency. Over these months, I gained extensive experience managing social accounts, consulting, creating content, rebranding, collecting analytics, copywriting, and conducting research. At the end of the internship, I was hired as a junior account manager, where I will work part-time until I graduate in June, after which I will take on more responsibilities. I focus on a luxury packaging client, integrating my major studies with my minor in social strategy. Additionally, I freelance for several clients, creating Instagram graphics, stories, and reels. I am excited to continue learning in the next few months and to work with the company after graduation.

Outside of my academic studies, I keep myself extremely busy. I work multiple days weekly at a local Savannah clothing boutique called Morgan Rae. I also coach cheerleading at Savannah Sharks, as I love to share my love of my favorite sport. My favorite hobbies include creating content through my YouTube channel and Instagram, spending time with friends, shopping (obvi!), and relaxing at home with a good book.

My website was created to showcase the work I complete in my classes and to allow me to create blog posts for fun. Writing has been a passion of mine since I was young, so I am thrilled to have a place where I can share my work.