Adiel Social Agency Rebrand

I had the opportunity to rebrand an entire Social Agency as a task for my internship. The founders of this company, Adina and Adiel, are brothers and sisters who live in Romania. Adina is best friends with the founder of The Pearl Agency, so they gave me this task as a fun project to work on over about ten weeks. I had weekly to bi-weekly meetings with Adina and Adiel to review progress and thoughts about the rebrand. I had the entire creative freedom to find a balance between fun and professional, as they were tired of the super corporate style they originally had. Adiel is a combination of Adina and Ariel, as they are siblings and the founders of this brand. Their branding was originally pink and blue, but something else was needed. I kept the blue and pink as brother and sister while adding the green for a fun variety. After much trial and error, I created the logo with their chosen fonts and colors, designed backgrounds, found graphics, and developed a feed mockup. I enjoyed coming up with this rebrand and look forward to seeing how they begin posting to their feed.