Hyper!Skin Marketing Map

This project is an integrated marketing map created for my beauty marketing class. The project's objective was to choose a brand we are not the target consumer of/do not shop at. I chose the brand Hyper!Skin, as I am not the typical consumer. We then chose a product, a current trend, and a new consumer to focus the campaign on, resulting in a new marketing strategy. I decided to re-market the brand around the trend of sun protection. This strategy would expand the use of the products and acquire a larger consumer market.