Tower 28 Competitive Analysis and Content Creation

For my social media data analytics course, I selected a “challenger” brand to research and analyze. I chose Tower 28, a brand known for clean beauty, but one that is lower on the popularity list compared to its competitors such as Saie and Ilia. After conducting a thorough brand and competitor audit, I analyzed the data and made recommendations for content strategy. As a part of my plan to grow Tower 28’s Instagram audience, I created a campaign consisting of two carousel posts and three reels. The metrics of reach, views, and impressions will measure the success of this campaign. The presentation and tactics are attached below.