Data-Driven Content Creation

In March of 2024, I worked with Mia Aponte to create a data-driven content strategy for Morgan Rae Boutique, a local women’s clothing store in Savannah, GA. I focused primarily on gathering the data from the store’s Instagram, analyzing those numbers and how they can drive new results. The overall store goal was to drive clicks to the website, and with a bit of math, we discovered that we would try to obtain 653 clicks per month, which is only 23 clicks per day, a 68% increase from current clicks. We gave recommendations and created content based on the recommendations. I made all the calculations, made recommendations, and designed the story and feed posts.