Thrive Causemetics Mock Advertisement

This project’s objective was to create a mock advertisement for a brand of our choosing. I chose Thrive Causemetics, as I wanted to do a beauty brand, and I own a few of their products. Based on my creative vision, I planned the content to shoot, shot the photographs, and created the mock ads. I wanted to stick to Thrive’s teal theme as that color is meaningful to the brand and sets it apart. I attached the mockups below; you can press the arrows to scroll through them. I also attached the process book to show how I developed and executed the project.

This project is one of the first productions I created and executed, and I was very proud of it then. However, I would change a few things after learning more about advertising. The most significant change I would now make is to have a product in each ad because how would people know what the ad is even for with just an image of a pretty model?