Social Media Campaign

In a beauty marketing class, my classmate Rachel Bronstein and I were tasked with posting on the SCADBeauty social media pages. We used an assigned theme to post on the SCADBeauty Instagram, YouTube, TikTok, and LinkedIn for three consecutive weeks. We had to post regarding ethics in beauty, so we created the hashtag #itstimetotalk. Our topics spanned from hot topics in the industry to new and emerging trends. The video below recaps our campaign goals, process and results.